Discover Superfoods in Every Grocery Store

A superfood is a food with a high concentration of nutritional value.

The term “superfood” is often used as a marketing technique, which can sometimes exaggerate or mislead consumers. Superfoods are typically evaluated by their antioxidant content—the higher the antioxidants, the more “super” they are considered.

Many simple, accessible, and highly nutritious foods do not receive the “superfood” label because it is not profitable for marketers to promote them. Conversely, dietary supplements are often advertised as superfoods—capsules of concentrated fruit and vegetable powders designed to enrich the diet, supported by well-oiled marketing systems that encourage consumers to buy them. It is not lucrative for these marketers to highlight simple, natural foods that can enhance health if included in the daily diet. This creates confusion about what the term “superfood” truly means.

Legumes, which are readily available, certainly deserve a spot on the superfood list: peas, chickpeas, beans, mung beans, and lentils. They are all rich in calcium, iron, dietary fiber, and potent antioxidants.

Avocado, available many months of the year, is rich in healthy fats, iron, and antioxidants.

Beets are packed with antioxidants and anti-inflammatory properties. They help reduce cholesterol and prevent constipation. Despite their sweetness, beets have a low glycemic load, making them suitable for diabetics as part of a balanced diet.

Sweet potatoes contain high levels of beta-carotene, which converts to vitamin A, and are also rich in dietary fiber. They are another accessible superfood.

Walnuts are rich in Omega-3, an essential fatty acid involved in many bodily processes, particularly in reducing inflammation. They should be included regularly in the diet, in moderation, due to their fat content.

Berries, including frozen varieties, are packed with powerful antioxidants.

There are countless other excellent, natural foods available around us. Whenever possible, choose these whole foods over powders and capsules.

Zohara Shavit is a naturopath (N.D.) specializing in iris diagnosis, with extensive experience in treatment, counseling, and workshop facilitation.