New Study: Does Faith Make People More Likely to Eat Junk Food?

A surprising new study, published in the journal Psychology & Marketing, suggests there may be a connection between religious belief and the types of foods people choose at the grocery store. According to the researchers, individuals with stronger religious beliefs were, in some situations, more likely to choose highly processed foods, often referred to as junk food.

The researchers propose that certain religious beliefs may influence how people think about health and risk. Specifically, they suggest that some believers may feel a greater sense of trust that Hashem will protect them, even if they occasionally consume foods that are high in fat, salt, or sugar.

What the Researchers Found

The study is based on the theory that some people of faith may rely on the belief that the Creator will protect them from the negative consequences of unhealthy eating.

Across a series of experiments, participants who were identified as being more spiritual or more deeply religious were, on average, more likely to choose highly processed foods, such as pizza and packaged snacks, over healthier alternatives.

According to the researchers, these participants appeared to express less concern about potential health risks, suggesting that Divine protection may have influenced their perception of those risks.

A Surprising Result

One finding that stood out involved foods that are generally viewed as relatively healthy.

Researchers found that after participants were exposed to religious content, some were more likely to choose products such as peanut butter even when unhealthy ingredients had been added, compared to participants who were not exposed to the same material.

The researchers believe this may reflect a temporary shift in how some participants evaluated potential health risks.

Balancing Faith and Healthy Choices

The researchers say their findings could have practical implications for public health education within religious communities. They suggest that nutritional education may be most effective when presented alongside spiritual values, rather than in opposition to them.

From a Jewish perspective, caring for one's health is itself a Torah value. The Torah commands, "You shall greatly guard your souls" (Deuteronomy 4:15), a verse that the sages have long understood as emphasizing the importance of protecting one's physical well being.

It is also important to note that the study identifies an association rather than proving that religious belief directly causes unhealthy eating habits. Food choices are influenced by many factors, including culture, education, income, lifestyle, and personal preferences. The researchers conclude that further studies are needed to better understand the relationship between faith, decision making, and health.