Growing up in Crown Heights, Yassi Farro turned a childhood Friday afternoon mitzvah into a global mission. In this inspiring conversation, he shares how years of persistence, countless rejections, and unwavering faith led him to wrap tefillin with thousands of Jews — including celebrities, entrepreneurs, and influencers. Discover the powerful stories behind his journey, the inspiration of the Lubavitcher Rebbe’s tefillin campaign, and why one mitzvah can change a life forever.

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