Health and Nutrition
How Ultra-Processed Foods May Affect Children's Brains and Weight Gain
A new USC study reveals a concerning link between ultra-processed food consumption, heightened brain responses to food, and increased body fat in children
- Yitzchak Eitan
- | Updated

How often have you found yourself buying colorful breakfast cereals, packaged snacks, or instant soup simply because your children asked for them or because they offer a quick and convenient solution? A new study published in the prestigious scientific journal JAMA Network Open, conducted by researchers at the University of Southern California (USC) Keck School of Medicine and led by Professor Kathleen Page, sheds new light on the concerning relationship between processed food consumption, children's brain activity, and subsequent increases in body weight and body fat.
How Processed Foods Affect Children's Brain Activity
The study involved 46 children between the ages of 7 and 10, all of whom were initially at a healthy weight. Researchers used advanced MRI scans to monitor the children's brain activity while showing them images of appealing foods, such as French fries and cookies. They also carefully analyzed the children's dietary habits, measured their weight, waist circumference, and body fat percentage, and repeated the assessments one year later.
The findings revealed a notable association: children who consumed greater amounts of ultra-processed foods, including sugary breakfast cereals, packaged bread, industrially produced snacks, and fast food, exhibited stronger activity in the dorsal striatum, a brain region involved in reward processing, motivation, and eating behavior. Furthermore, children who showed the strongest brain responses to food images experienced the greatest increases in weight and body fat over the following year.
When researchers conducted statistical analyses accounting for the brain's response to food cues, the association between ultra-processed food consumption and increases in body mass index (BMI) weakened by approximately 31%, while the association with body fat percentage decreased by 44%. These findings suggest that the brain's response to food-related stimuli may play an important mediating role, potentially explaining a substantial portion of the relationship between ultra-processed food consumption and weight gain.
Why Early Dietary Habits Matter
Professor Page emphasized that childhood is a critical period of brain development, during which eating habits and food preferences are still being established. Because the developing brain remains highly adaptable, early interventions may offer an important opportunity to encourage healthier dietary patterns and influence long-term outcomes.
However, the researchers cautioned that the study was relatively small and observational, meaning it cannot establish a direct cause-and-effect relationship or prove that processed foods physically alter the brain's structure. Nevertheless, the findings highlight a potentially important connection between children's diets, brain responses to food, and future weight gain, underscoring the need for further research.

